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Videos

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
June 15, 2014
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Citation

Viswanathan, S. (2014a, June 15). Mapping and interpreting socio-cultural change in urban India. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mapping-and-interpreting-socio-cultural-change-in-urban-india


Research papers

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
May 13, 2014
×

Citation

Viswanathan, S. (2014a, May 13). Mapping and interpreting socio-cultural change in urban India. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mapping-and-interpreting-socio-cultural-change-in-urban-india-8139


Research papers

Masculinity

A semiotic analysis and cultural exploration of masculinity in India. This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages - from antiquity to the present day. An exploration across...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Satyam Viswanathan
April 7, 2013
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Citation

Viswanathan, S. (2013a, April 07). Masculinity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/masculinity